TEMPO MAGAZINE
Summer 2020
THE CONCEPT
Tempo is a publication dedicated to covering the latest innovations in the world of pop music. Inspired by the genre's upbeat essence, columnists aim to promote new pop artists of the digital age.
I was in awe of the output of quality pop music that released in the first few months of quarantine, particularly Dua Lipa's Future Nostalgia and Charli XCX's How I'm Feeling Now, an album produced in self-isolation over the span of one month. Tempo spreads were based around the text of two articles published at this time.
MOODBOARD
SKETCHES
With the Tempo logo, I aimed to encapsulate the positive, uplifting energy that high-tempo pop music releases.
WORDMARK PROCESS
WORDMARK FINAL
Starting with the typeface Dogma, I manipulated letters to increase their thickness, rounded the corners,and dimensionality, and I extended the M tail to emulate Y2K flair.
VISUAL LANGUAGE
COVER PROCESS
