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Hasbro
2020
the projects: a full-time internship at Hasbro's headquarters, for toy entities such as Baby Alive and Furreal Friends.
the goal: create on-brand work that propels brand legacy and reflects current trends in the market.
BABY ALIVE BRAND GUIDE
PDF
During my internship at Hasbro, Inc., I was a member of the Baby Alive design team, and took part in branding projects for the doll line.
For their fall 2020 launch, I constructed a 33-page brand guide that advised global retailers on how the brand and merchandise should be represented in stores and through online retailers. I developed new Baby Alive assets for advertisers to use, including badges, headers, posters, and infographics featuring the product.
BABY ALIVE DINO CUTIES
I developed initial packaging concepts for the Baby Alive "Dino Cuties", a special release in which the baby dolls wear dinosaur costumes. The specific theming needed packaging that diverges from the typical brand identity, so I began this process by developing a pitch that was eventually shown as a proof of concept.
PROCESS WORK
SKETCHES
TOY PACKAGING PROTOTYPE
FINALIZED DINO CUTIES PRODUCT
My proof of concept was passed to the packaging department. Design elements from my pitch made their way into the finalized packaging, specifically the layout of palm trees, volcanoes, pterodactyls, and the dinosaur illustrations found at the front of each box.
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