KIND Build Your Own Snack Box
Spring 2022
THE CONCEPT
During my internship at KIND Snacks, I conceptualized a new packaging design for "Build Your Own Box", a subscription box of snacks that customers can custom-order on their website.
My goal for the BYOB was to theme it around celebrating the endless possibilities of their inventory and increase its visual interest altogether.
INITIAL SKETCHES
DIGITAL SKETCHES
FURTHER ITERATIONS
FINAL BOX DESIGN
After experimenting with the inner box layout and pattern-making with original illustrations, I applied KIND's core logo colors to the ingredients and spaced them out sporadically to bring in more playfulness. The new BYOB design incorporates illustration into the KIND brand identity and incites excitement into the customer unboxing experience, all while staying faithful to the brand's main aesthetic.
KIND Customer Emails
Spring & Fall 2022
THE CONCEPT
One of my responsibilities during this co-op involved creating weekly email blasts that were sent to KIND customers.
Each design centered around their snack product. My objective with these designs was to increase traffic to the company website and highlight information about new releases, upcoming sales, health benefits of their ingredients, and general versatility of their product.
KIND UNFI Trailer Wrap
Spring 2022
THE CONCEPT
The trailer design for United Natural Foods (UNFI) was one of my favorite project that I completed for the print team. I was challenged to successfully merge the two brand identities and utilize the unique advertising method of a semi truck.
TRAILER WRAP ARTWORK
10.2" x 46.9"
9.4" x 9.3"
KIND Portfolio 101
Spring & Fall 2022
THE CONCEPT
Over the course of the year, I was tasked with compiling the entire portfolio of KIND snacks into a single document. This guide includes a table of contents, a list of all products and their flavors, and an overview of every item with imagery, nutritional facts, and the talking points that are unique to each snack and flavor.
