PRECISION STRATEGIES
Fall 2024-Spring 2025
As an Associate Graphic Designer for Precision Strategies, I supported the creative team by developing digital design experiences for corporate, non-profit, and advocacy clients such as Visa, Goldman Sachs, the New York Jobs Council, and the Open Society Foundation.
In addition to advertisements and social graphics, I created new logos and brand identities, designed pitches, presentations, and Precision internal materials like newsletters case studies, and announcements. ​​​
Fan Fairness Coalition
I designed a campaign for the Fan Fairness Coalition, with the aim to call out ticketsellers that have unfairly monopolized the live events industry.
Publicized through a digital ad campaign and on signage throughout Washington D.C., I expanded on the non-profit's brand identity to promote their urgent goal to get rid of monopolies and advocate for music acts and ticket-buyers.​
New York Jobs Council
I worked closely with the New York Jobs Council on strengthening their brand identity and presence on social media - I incorporated their branding into two posts to celebrate holidays closely tied to the messaging of their company.
The Ideas Letter
To debut the Open Society Foundation's new online publication, The Ideas Letter, and increase traffic to their website, I used their brand contents and logo design as a framework to develop a series of advertisement for digital and social media.
Goldman Sachs 10,000 Small Businesses
Throughout my time with Precision, I collaborated frequently with the Goldman Sachs team and their program 10,000 Small Businesses, which focuses on promoting small businesses throughout the United States.
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I worked on digital campaigns that spell out Congress' plan to support business owners, and spotlight the success stories of their program alumni. My goal was to create dynamic layouts for their campaign, utilizing photography, illustration, GIFs, and infographics.
Precision Strategies Marketing
In addition to designing client work, I creating materials for Precision Strategies to share on their social media and website, predominately to share company updates, blog posts, and news with their followers.
